What can the industry 5.0 do for you !

What can the industry 5.0 do for you !

Ask not what you can do with the technology – ask what the technology can do for you.

In 1961, US President JF Kennedy provocatively launched “ Ask not what your country can do for you – ask what you can do for your country ” . In 2021, the European Commission is ramping up the “Industry 5.0” initiative in the continuity of Industry 4.0 launched by Germany in 2011. To follow the metaphor, Industry 5.0 poses the technological question in these terms: “ Ask not what you can do with the technology – ask what the technology can do for you ”. This way of considering the place of technology in industry changes everything from the point of view of industry operators, and for providers of innovative solutions.

For SPIX industry, this way of working with industry for the implementation of operational Smart Voice Assistance solutions at workstations is a natural part of the company’s approach: we will see why and how.


How did we arrived here ?

It was at the Hanover fair in 2011 that Germany began to speak openly about its national “industry 4.0” initiative, at the time of the rise of new information technologies. The objective for Germany is clear: as the leader in machine tools in Europe and in the world, it was urgent that its machines be connected, collect massive data, react in real time to an instruction, adapt to a production in short cycles aligned in real time with consumer demand. The example of the automotive industry is the most obvious: just-in-time production, drastic reduction of stocks, maximum adaptation according to customer demand. The limit of this model is being felt today with the microchip crisis : more stock, supply crisis, drop in production.

In France, the idea was taken up again in 2016 with the “industry of the future” concept. This concept takes up all the ideas of industry 4.0: digitization of industry, robotization, interconnection of machines, rise of the internet of objects (IoT). The themes addressed by the “Industry of the future” plan are clear : Data economy, Smart objects, Digital trust, Smart food, New resources, Sustainable city, Ecological mobility, Medicine of the future, Transport of tomorrow. The role of the men and women in the industry is conspicuously absent from this ambitious plan.

We can also regret in the French plan the idea of “future” which seems to promote the desire to delay the rapid transformation of industry necessary to maintain the competitiveness of companies.

It was only in 2018 with the creation of the Alliance Industrie du Futur that the place of humans in this new industry and its organization was timidly introduced in France. The theme ” New approach to people at work / Innovative organization and management ” is emerging around the technological concerns already exposed.

The delays in becoming aware of the importance of women and men in industrial performance, the preparation of the industrial future while forgetting the urgency of the necessary transformation carry the embarrassment of the failures and slowness of the operational digitization observed in the industry for several years in Europe, but especially in France.

Why is it serious?

This is serious, because Industry 4.0, like the industry of the future, promotes a purely technological model to complex human organizations. However, the company, like society in general, is first and foremost made up of a group of women and men who organize themselves to produce a good or a service. Today, by dint of wanting to apply digital technology to human organizations without taking special precautions, a rejection of the proposed technologies is not uncommon. The subject of the rejection of digitization in business is no longer a taboo, but it must necessarily call into question the current approach proposed by the industry 4.0 approach.

If a certain segment of industry players is in opposition to the rest of the organization, the efficiency of the production system is penalized accordingly. If the investments made by manufacturers in their digitization process do not yield the expected benefits, their productivity and competitiveness are reduced.

Finally, European industry (unlike others) is faced with difficulties that are not solely technological: the low attractiveness of industrial functions in general, and the aging of the working population in industry. According to an IFOP survey carried out in France in 2018, less than 50% of the population surveyed is attracted to jobs in industry. At the same time, the activity rate of 60-64 year olds increased from 11% to 33% between 2000 and 2018 , a sign of the aging of the working population in France. This evolution is similar in Germany, even if the vision of the industry and the associated professions may be different in this country. Those who have already frequented the aisles of the Hanover fair have seen the number of school groups visiting this industrial fair.

The industry in France and in Europe is therefore faced with a dilemma. The digital transformation of the means of production must be intensified quickly in order to meet the challenges of global competitiveness. But this transformation can only be a success with the support of working populations (acceptability), as well as those to come (attractiveness). The current version of the “Industry 4.0” plans does not fully resolve this dilemma. To succeed, it is therefore necessary to define a more social and more human vision of the industrial transformation in progress.

In France, the EMC2 industrial competitiveness cluster [5] has fully understood this issue and sounded the alarm in 2020 [6] on the need to review this part of the industrial roadmap with the promotion of the place of people in industry and an eco-responsible industry.

The response from the Industry 5.0

In January 2021, the European Directorate General for Research and Innovation updated its industrial strategy for the coming years. This document gives a definition of the role of industry in European society, as a factor of integration of industrial life with current societal and environmental issues. This “Industry 5.0” concept does not come in opposition to version 4.0, but in addition. Industry 5.0 also deals with “societal” and “environmental” aspects impacted by industrial development in Europe. These subjects are not the expertise of SPIX industry and are therefore not commented on.

Quote[traduction] : “ Rather than taking emerging technology as a starting point and examining its potential for improving efficiency on a process, a human-centered approach to industry places the fundamental needs and interests of people and women at the heart of the production process. Rather than asking what we can do with new technology, let’s ask ourselves what technology can do for us. Rather than asking workers in the industry to adapt their skills to the needs of rapidly changing technology, we want to use technology to adapt the production process to the needs of workers, for example to guide and train them  . »

This evolution of the place of industry in society proposed by industry 5.0 therefore consists in considering that the technologies implemented to promote industrial competitiveness must above all be at the service of the women and men of industry, rather than the reverse. This means that the technology deployed in the industry must adapt to the needs and diversity of operators, rather than requiring operators to continually adapt to technologies. This new vision of the integration of technological innovations in the human environment of industry must aim for more autonomous work and greater professional development for technicians and workers. To achieve this, they must therefore be closely associated with the design and deployment of the new industrial technologies envisaged.

In the wake of this European vision, the EIT Manufacturing in charge of part of its operational implementation for the field of manufacturing production, defines eight fundamental pillars. The point of view is resolutely user-centric, and first considers the needs and expectations of operators :

  • super strong: for which operations an operator should have an exoskeleton,
  • augmented reality: what operational or training needs does augmented reality meet,
  • virtual: what is the place of virtual reality in the tasks of an operator,
  • in good health: on-board health sensors to promote health at work,
  • intelligent: what are the useful and usable functions of an intelligent personal assistant for an operator in a work situation in an industrial environment,
  • collaborative: how to help an operator with collaborative robots,
  • social: are professional social networks useful for operators,
  • analytics: how an operator can benefit from Big Data analytics.

With this proposal, people are back at the center of the decision-making process, technology maximizes the benefits they can derive from a personal point of view and for the development of their professional skills. The benefits for the organization (the company) will follow.

Two remarks are in order at this stage: the “user-centric” strategy and the intelligent voice assistance technology of SPIX industry are fully in line with this approach. In addition, intelligent voice assistants developed by the company are a mainstay of the acceptance of new technologies by men and women in the industry. The industrial technician’s intelligent personal assistant, as in our everyday lives with Alexa, Google Home, Siri or Xiaomi, becomes a privileged and simple interface with an increasingly complex digital environment.

Spix: Voice and the Industrial Intelligent Voice Assistant?

A player in this “industry 5.0″, SPIX industry is developing ” Spix “, an Intelligent Voice Assistant for industry. According to a German study, Spix is the only intelligent European voice assistant 100% dedicated to technicians and operators in the industry [1] . This Industrial Voice Assistant is accompanied by a “user-centric” work program (“ Spixify Your Industry ” program ).

The “Spix” intelligent voice assistant brings together a set of integrated technological bricks ( voice recognition and synthesis , multimodal dialog agent in natural language, business knowledge base) capable of being integrated into an industrial process and into an existing production software application. or maintenance. For example, Spix naturally integrates into software solutions like IBM Maximo, Delmia Apriso, Infor, IFS or other proprietary solutions. The objective of this technology is of course to allow technicians in industry to benefit from the power of the voice in their digital business tools, but above all to provide them with operational assistance in carrying out their work tasks.

The Spix.SKILLS integration program consists in defining with the operators and end users of the Industrial Voice Assistance, a solution adapted according to all their constraints and their expectations. The constraints can be physical ( it’s complicated to wear a tablet ), sociological ( I can’t type a text to define a defect ), or environmental ( I’m on the move, there’s noise nearby ). Expectations can be diverse, and often linked to working comfort, both physical ( I don’t want to turn around to a screen all the time ), intellectual ( I panic in front of complex software ), or business ( I want to concentrate about my work, my expertise ).

The idea of this breakthrough innovation is to radically change the user experience of technicians in the industry, and to reconcile them with their digital environment by integrating voice and intelligent business assistance to truly succeed in the digital transformation underway. in industry. This innovation and its implementation in an industrial environment meets the expectations and perspectives of industry 5.0.

Why this Voice Assistant meets the expectations of Industry 5.0

Unlike a voice assistant for the general public, an Industrial Voice Assistant meets the operational needs of a technician in a work situation, but will not provide the weather forecast or the distance between Paris and New York. In the complex digital environment of industry, the technician needs help because:

– He must carry out increasingly complex tasks without making mistakes,
– The instructions on his work order are long and difficult to understand,
– The instructions are constantly changing, adapting according to demand,
– His hands are busy carrying out his tasks,
– He must quickly access increasingly voluminous and varied documentation,
– Problems encountered on the ground that he must solve quickly,
– Business software has not been designed for his work situation.

To be consistent with the expectations of an “industry 5.0” more attentive to the needs and constraints of the industrial user, in this case a technician, a quality controller, a field inspector, the expected benefits must be studied from the first from the worker’s point of view, then from the industrialist’s point of view. The bet made here comes down to saying that if the use of an Intelligent Voice Assistant in an industrial work situation responds to a request from the operator, removes an inconvenience at work, or eliminates a difficulty, then the business organization will benefit a benefit for its operation, and the associated gains.

Thus, the benefits expected from the use of Intelligent Voice Assistance solutions by operators and technicians in the industry are classified into two categories: benefits for the operator himself, benefits for the manufacturer. Operational implementation can only happen if the first category is covered; the second category follows from the first.


Benefits of operators and field technicians

RECONCILIATE WITH YOUR COMPANY’S DIGITAL STRATEGY

– Work hands-free, safe
– Focus on high value-added business tasks
– Simplify the use of digital tools such as MES , CMMS
– Streamline interactions with other technologies: VR, AR, Cobots, etc.
– Avoid carrying digital devices such as tablets or smartphones


Induced benefits for the industrial organization

WINNING THE COMPANY’S DIGITAL TRANSFORMATION GAME

– Maximize the use of digital by field technicians
– Increase the use of tablets and smartphones already made available
– Collect more structured field data for Big-Data analysis
– Improve real-time knowledge of field operating conditions
– Maximize the return on investments already made in digital tools

Without the full support of women and men field operators, none of these benefits can be fully exploited. Membership is “earned” by taking into consideration their concerns, their expectations, and their constraints. Let’s take a final example:

Need, Expectation: Filling out an intervention or quality control report form on a smartphone with safety gloves is not easy. Reports of this type are often incomplete or non-existent.
Answer: Filling out an intervention report, or classifying a defect by voice without touching the smartphone removes a thorn in the side of the technician: it’s simple and he can keep his safety gloves on. More complete and structured reports can be generated and will allow a more detailed analysis of the associated production processes, in real time.


Conclusion

Many technologies have reached a sufficient level of technological maturity to consider their operational use in industry. It is now necessary to consider their level of human maturity according to a scale of HRL ( Human Readiness Level  ) in order to guarantee their usefulness and their usability by an operator in a work situation.

SPIX industry, through its voice service integration approach, is constantly in the position of asking industry technicians what its Intelligent Voice Assistant Spix could do for them, operationally. The company’s latest industrial successes support this approach.


About SPIX industry

The company was created to develop the use of voice in industry in all its forms: voice control of existing software, advanced conversational assistance to guide operators on their procedures, “eyes and hands-free” form filling by voice, real-time or delayed transcription of audio notes, co- development of a business application integrating an Intelligent Voice Assistant.

A resolutely innovative company, totally committed to the operational implementation of technologies derived from Artificial Intelligence for the benefit of the development of industry 4.0 and the augmented operator, SPIX industry is the leader in its market in Europe.

Since 2013, SPIX industry has been leading a major R&D effort to develop a 100% French Smart Voice Assistance technology “Spix” and build operational solutions in a demanding industrial environment.


Press contacts
André JOLY – Managing Director
Phone. : +33 (0)6 25 17 27 94
Email: andre.joly@spix-industry.com

Legal entity
Website : spix-industry.com
Linkedin : linkedin.com/company/spix-industry
Simsoft3D SAS – 1244 rue l’Occitane – 31670 Labège (France)
“SPIX” and “SPIX industry” are registered trademarks of Simsoft3D SAS.

Google, Siri, Alexa: what is the price of freemium

Google, Siri, Alexa: what is the price of freemium

Le Journal du Net ( JDN – 08 December 2020 ) looks at the choices available to the industry to select a suitable voice assistant. Voice assistants for the general public, voice assistants dedicated to specific functions… the offer becomes plethoric and complex to follow without applying certain strong discriminating criteria, specific to the industry.

SPIX industry offers a cross-section of the subject with elements drawn from its industrial and technological experience. The approaches of the digital newspaper and the supplier of industrial voice assistants serving the men and women of the industry can be complementary in answering the question of the price of free!

Voice Assistants: who are the real market players?

If we look at the number of voice assistants installed, all terminals combined, in 2019 we exceed the number of 2.5 billion. On this subject, the main players in the market do not hesitate to engage in a small battle of figures. When Amazon boasts of having sold more than 100 million copies of its speakers with Alexa, Google responds by announcing the installation of Google Assistant on more than a billion terminals by 2020 (c Célia Garcia-Montero, JND 2020).

Today, the major players in voice assistance known to the general public are GAFAM: Google, Amazon, Facebook, Apple and Microsoft. These American players are essential due to their power of technical development and their economic power. It is important to note that in this category of actor, no European can really be considered as a competitor.

By dint of talking only about the GAFAMs, we would almost forget the BATX which are quickly arriving on our markets, Baidu, Alibaba, Tencen, and Xiaomi which are coming to us directly from China. For its part, Samsung’s voice assistant is making a remarkable breakthrough in Asia and the United States. By way of comparison, in 2020 Chinese voice assistants are more deployed in the world than Apple’s “Siri”, as is Samsung’s Bixby.

This observation raises a first question about the sovereignty of European industry, as well as something to think about our models of economic and technological watch… Looking only at the tree, we risk missing the forest.

Can we do everything from a single economic model?

This frenzy for voice assistants is not without risk for users. Since their appearance, they have been the subject of multiple charges. They are suspected, among other things, of not fully securing conversations and keeping users’ personal data, which represents a serious privacy risk (c Célia Garcia-Montero, JDN 2020).

In this case, the user would like to have butter and butter’s money! The butter is to be able to have an overperforming voice assistant almost free of charge. Butter money is keeping control of your private life. Both GAFAM and BATX have decided otherwise for us…

The technical development of voice assistants as we know them today has cost a small fortune to each of the companies that develop them. These investments, which can only be made by the big players mentioned above, must be profitable one day. Two solutions are available to them: make the customer pay for a product to provide access to a service, or provide access to a product to monetize a service. It was the second choice that took over! The major voice assistant publishers offer us their products, so that we can consume services offered by other e-commerce or advertising players. The icing on the cake, in the general conditions of use of these “free” products, we all agree to pool our data and share our time spent listening to high value-added advertising content.

It is on the basis of this type of model that Amazon can train its voice assistant Alexa with several million data and exchanges between users, shared free of charge by all users of the product. This investment is then made profitable by the increase in sales through voice interfaces on the Amazon platform, and by the advertising content broadcast by other advertisers.

So that’s the price of free! The question to ask for the development of voice assistance solutions for the industry: is this price acceptable? If not, what economic model to adopt?


The monetization of data and the industrial constraints

To perform, Alexa has been trained with billions of conversations around the world. On the other hand, in industry, we do not have sufficient semantic data to constitute big data. Thus, BtoB voice assistants are not trained in the same way (c Célia Garcia-Montero, JDN 2020).

If, as we have seen, the economic model of the major voice assistants is based on the valuation of the data handled, then the question must be asked of the adequacy of this model with the capacities and constraints of the industry.

Unless the world of tomorrow is really different, it is unlikely that sometimes competing manufacturers will agree to pool all their documentary, semantic and linguistic resources in order to train a voice assistant. Even in a utopian world, the sharing of such data could possibly be envisaged at a precise moment, but it is not enough. The voice assistants of our giants need to be constantly supplied with fresh and qualified data in order to continuously increase their capacities.

It is illusory to think that manufacturers will make all the exchanges between their employees and a voice assistant available in real time to a third-party company, and authorize it to use this data for the benefit of the whole of the industry.

So, what do we do ? We could ask digital players on the west coast of the United States to sell a license for private use of this type of assistant for the benefit of a single industrialist. This is a hypothesis, but it will be costly, even unaffordable for the majority of manufacturers. Then there will be the question of the specific training of these assistants for the specific needs of this manufacturer. Why not, but we will quickly come up against the volume of available and accessible data. Let’s take a practical example: an industrialist who manages 100,000 different types of tasks for his maintenance operations is already a good size. Nevertheless, 100,000 documents are not much compared to the billions of exchanges used by Alexa to train.

In conclusion, whatever the technical solution envisaged, the manufacturer will find it difficult to accept the constraints imposed by the “free” models of the major players in the field. So you have to be creative and find other industry compatible approaches.

What is the solution for the industry?

A voice assistant, also called a smart personal assistant or connected speaker, is a device based on natural language voice recognition to allow its user to perform a search by voice (c Célia Garcia-Montero, JDN 2020).

To meet the needs of the industry in terms of voice assistance, it is necessary on the one hand to broaden the definition of a voice assistant, then to adapt the technology and the economic model to the specific constraints of this activity.

Voice assistance for industry will take different forms depending on the intended use. Indeed, an assistant for answering customer questions (FAQ type) will not have the same attributes as a voice assistant for generating field reports for site inspectors in the nuclear industry.

Two needs coexist for an industrial voice assistant, responding to a request from a user on the one hand, collecting and structuring information provided by a user on the other. Thus, for the industrial field, the definition of a voice assistant can be extended to “ smooth relations between an industrial employee and a sometimes complex digital system thanks to voice and intelligent assistance ”.

From a technical point of view, an industrial voice assistant will have to meet the specific constraints of the field: little data, a requirement for reliability, functional in noise, efficient offline, acceptable as a work tool by the employees of the industry. Still technically, an industrial voice assistant must be able to dialogue with all the content already validated and used operationally in industry. One can easily imagine that no industrialist will question what he has validated in SAP to set up a voice assistant… Therefore, any intelligent industrial voice assistant must take as input data the contents of digital tools already deployed like SAP, IBM-Maximo, Delmia-Apriso, INFOR, IFS, and so many other digital solutions.

The ” Spix ” industrial voice assistant from SPIX industry responds to these industrial requirements to better control production tools or systems under maintenance. Indeed, the investment to be made in the implementation of an industrial voice assistant is profitable if the manufacturer gains points of productivity or profitability of its operations. The voice assistant at the service of employees allows the manufacturer to collect more data on the state of his production tool, or to be better informed of the state of a complex system for which his employees are responsible. SIMSOFT INDUSTRY’s “Spix” voice assistant is at the service of employees’ expertise and allows them to more easily trace information from the field to the company’s information systems.

Finally, as the industry does not wish (or cannot) share its data to access “free” services, different economic models must be found. The major players in industrial digital technology such as SAP, IBM-Maximo, Delmia-Apriso, INFOR, IFS and others have already worked on economic models adapted to the expectations of their customers. The industrial voice assistant needs to find a compatible business model of these. For example, SPIX industry’s industrial voice assistant adopts the economic codes expected by its customers who already use industrial software.


Conclusion

Manufacturers want to benefit from the advantages of intelligent voice assistance technologies to help their employees (or their customers) in carrying out their tasks. In this professional world where data protection is not an option, it is urgent to bring out alternative European solutions to the American and Chinese giants. SPIX industry with its industrial voice assistant ” Spix ” is a pioneer in Europe in this field and is in a good position to take the leadership of this emerging market.


Press contacts
André JOLY – Managing Director
Phone. : +33 (0)6 25 17 27 94
Email: andre.joly@spix-industry.com

Legal entity
Website : spix-industry.com
Linkedin : linkedin.com/company/spix-industry
Simsoft3D SAS – 1244 rue l’Occitane – 31670 Labège (France)
“SPIX” and “SPIX industry” are registered trademarks of Simsoft3D SAS.